Job Description
Job Title: Open Market Manager
Location: Der – es – salaam, Tanzania
About Badili - Africa:
We are the first Re-commerce platform in Africa. Our mission is to have every African hold a
smartphone by maximizing affordability, as well as, building trust and desire for pre-loved
gadgets. At Badili, you can sell your mobile phones as well as buy certified pre-loved smartphones
at prices you will love or shall we say at almost half the price of a new one. With a 12-month
warranty on our phones, we visualize a well-connected tomorrow for Africa. What happens after
12 months? You sell it back to us Badili, not only enables you to sell or buy a phone at affordable
prices but also gets your phone repaired. So that every time you visit us at our physical stores, you
get all that you need
Company sitehttps://badili.ke/
https://www.linkedin.com/company/badili-commerce/
Scope of role
The Sales Lead for the Unorganized Retail Sector will spearhead the strategy and execution for
growing the presence of refurbished smartphones in informal retail environments, such as
independent kiosks, small electronic shops, mobile street vendors, and open-air markets across
Uganda. This role requires someone who understands the unique dynamics of the informal retail
sector and can drive volume growth, optimize distribution, and develop sustainable relationships
with vendors in the space.
Key Responsibilities:
• Strategy Development & Execution:
o Develop and implement a comprehensive sales strategy tailored to the
unorganized retail sector.
o Identify high-potential regions and markets within Uganda for targeting
unorganized retail outlets.
o Design and manage product positioning and pricing strategies to appeal to
vendors and end consumers in the informal sector.
• Sales & Business Development:
o Identify and onboard new sales channels and partners in unorganized retail,
including wholesalers, vendors, and agents.
o Negotiate terms with retail partners and set up effective distribution models to
maximize sales coverage.
o Regularly conduct market visits to evaluate store performance, train vendors, and
ensure brand consistency across all points of sale.
• Relationship Management:
o Develop and nurture strong relationships with key partners in the unorganized
retail space, ensuring repeat business and partner satisfaction.
o Serve as a point of contact for feedback from vendors, customers, and the market
to continuously improve offerings and customer experience.
o Create loyalty programs, sales incentives, and reward schemes to incentivize
vendor performance and loyalty.
• Team Management & Training:
o Manage and train a team of sales representatives assigned to different regions,
ensuring they understand goals and performance expectations.
o Organize training sessions and regular check-ins with the team to improve sales
techniques and product knowledge specific to the informal retail market.
• Key Performance Indicators (KPIs):
o Sales Revenue Growth
o Partner Onboarding & Retention.
o Market Coverage & Penetration.
o Vendor Engagement & Satisfaction
o Inventory Management & Distribution Efficiency
o Market Intelligence & Competitor Analysis
o Team Performance & Development
Qualifications:
• Education: Bachelor’s degree in Business, Marketing, Sales, or a related field.
• Experience: At least 5-7 years of sales experience in the informal sector or a similar role,
ideally within the consumer electronics like Smart phones, tablet laptops etc.
- Skills:
- Strong understanding of Tanzania's unorganized retail landscape.
- Excellent negotiation, communication, and relationship-building skills.
- Ability to work independently and in fast-paced environments.
- Proficiency in using CRM software and data analysis tools.
Culture at Badili
While we have been growing fast, we are still small enough that everyone makes a pivotal
difference. We care more about the outcome and the impact you make. We have worked hard to
create an autonomous working culture emphasizing work/life balance and a fun working
environment.